The commercial cleaning industry is busy. There are many companies in the industry, but they also need to keep up with a constant stream of new clients. So if you’re looking to start a commercial cleaning business, it’s going to take more than just a bit of elbow grease and some determination.
Cleaning is a huge industry, and many companies specialize in commercial cleaning, such as office cleaning services and janitorial services.
You might assume that the primary way to get more clients would be to offer better service or lower prices. However, the best way to attract new prospective clients is by using marketing efforts.
Create An Onboarding Program For Your Clients
Your priority in the commercial cleaning business should be getting your current customers to refer you to their friends, family members, and associates. This can be done through what's called onboarding programs or referral programs.
As part of the program, existing clients will receive an incentive to refer other people who become new clients themselves. For example, one strategy is to give each client $50 every time they refer a new client and also provide the new client $50.
Incentives are an effective way of motivating people to do things. There is a whole field of study called "behavioral economics," which studies our irrational behavior and how it influences what we do.
When you offer a reward for referring other clients, your current commercial cleaning clients will feel that much more incentivized to help you grow your business by bringing in others and could potentially expand your commercial cleaning contracts.
Your Client Has Friends – Now What?
After onboarding has been completed and your clients have received their $50, you can keep it going by encouraging your customers to refer other people.
When your customers receive $50 for each person they refer, they'll eagerly tell anyone who will listen about how great you are! Some office cleaning businesses never take this step and miss out on the potential growth opportunities available through referrals.
When someone is referred, follow up with them via phone or email immediately, so you can set up a time for them to meet with one of your team members.
Make sure that everyone's expectations are understood from the beginning. If a new client comes in expecting carpet cleaning, but the technician only has time to do a walk-through and give an estimate during their first visit, make sure there is no confusion.
Consistency Is Key
Make sure that new clients receive the same service as your existing customers.
This might seem obvious, but some business owners assume that as long as people sign up for cleaning services, they want cleanings and don't mind how it's done or what particular service is used. However, you will need to tailor your process to each client, using different chemicals or techniques depending on the job.
Once you have a system down for onboarding, follow through with customer retention efforts by contacting current clients at least once every month. Call them up to see if they're happy with your work and ask if they know anyone else who needs your services – this allows you to keep the referrals coming in!
Tips For Getting More Commercial Clients
Figure Out Your Niche
A commercial cleaning company often finds its niche and sticks with it. For example, you might specialize in office cleaning services or industrial warehouse cleaning. That way, clients know what to expect when they hire you, and you know what you’re getting into when they want to hire you.
The business should also have a specialization that distinguishes it from other commercial cleaning companies. Maybe your company is the only one that offers 24-hour service or specializes in eco-friendly services. Whatever it is, make sure it will set your business apart and help your customers remember your name and hire you again.
Be A Problem-Solver
If your company is the first to respond to a problem, you may get that contract. For example, let’s say you’ve been networking with someone for the last year and they decide that they’re in the market for a commercial cleaning company. If you were in touch with them and found out what they were looking for, you could be first in line to nab that business.
This is also true if there’s an emergency or disaster on someone’s business property. You can offer your services as soon as possible and help them out of a tough spot. If they like your service, they might contact you again in the future when they need more help cleaning their office buildings.
Keep Up With The Latest Trends
One of the most important factors in getting more commercial clients is to stay up-to-date on the latest methods and techniques. This includes knowing about things like new cleaning products, techniques, and equipment.
If you’re not using the latest equipment or techniques, your prospective customers may not be impressed enough to hire you. For example, if a new type of floor wax comes out or a new kind of window washing system is released, you should try it out and see what works best for your company.
This will help you grow your connections and build your reputation as a professional. As a bonus, you might even learn some tips and tricks from others who have been doing it for a while!
The first step to getting more clients is advertising and marketing campaigns. You need to get your business out there and let potential customers know you exist and what you offer. There are a couple of different ways that you can advertise your business.
One way is to tap into social media networks like Facebook, Twitter, and Google and implement search engine optimization (SEO). These sites all have a user-friendly interface that allows you to post free images, videos, or text updates. Another option is to invest in traditional forms of advertising like radio ads or billboards.
How To Find More Commercial Clients
The first step in finding more commercial clients is to find leads. An excellent place to start is by attending trade shows and networking events. This will allow you to meet with people already interested in the industry, which means more potential leads.
Another option for finding more leads is to list your business on websites that list all the cleaning companies in your area. Websites like Yelp or Angie’s List are examples of sites where you can list your business and see reviews on other businesses.
To boost your lead count, sign up with a lead generation service, usually sponsored ads on social media networks or banner ads on various websites. You can also do some old-fashioned word-of-mouth marketing by reaching out to friends and family members who may have connections in the industry.
For example, you can create a Facebook page for your business and post about the commercial cleaning services you provide whenever someone posts on their page asking for a company like yours. This way, people looking for your service can find you through an existing connection without searching online themselves.
You should also use customer testimonials and reviews on social media and include links to other pages where they can learn more about your company.
You can also offer specials or discounts that only show up on Twitter or Facebook, which will encourage people to follow you on those platforms and stay updated with what’s going on in your company.
Keeping Up With The Competition
One challenge of getting more clients is the competition. There are many people out there who do what you do, and they all need to find new clients too.
But if you want to take your commercial cleaning business from 0 to 100, then you’re going to need to stand out from the rest of the pack. And one way to do that is by making sure your company has an excellent reputation. Focus on reliability and quality when it comes to how you work with clients – they’ll notice and be more likely to sign office cleaning contracts with you!
Now that you’ve learned about the importance of social media and how to find more commercial clients, what else is there to do?
Market yourself and your business with the knowledge that you’ve gained. Make sure to post on social media, be visible in local spaces, and stay up-to-date on industry news. Remember that no matter how much you know, there’s always more to learn. Finding the right balance between working hard and learning is key to growing your business.